Showing posts with label Should. Show all posts
Showing posts with label Should. Show all posts

Friday, December 16, 2011

The Caramel Treatment - A Natural Hair Softener

!±8± The Caramel Treatment - A Natural Hair Softener

The caramel treatment is a product in the E'tae product line. Boasting an all natural line up of ingredients from honey, bananas to olive oil, this product delivers in its ability to seriously soften and hydrate the driest and roughest hair textures. It helps people who relax their hair to 'stretch' their relaxer for longer periods and helps people with natural hair by softening its texture for easier detangling and manageability.

The results of the caramel treatment are not permanent; they last for up to 4 weeks so should be reapplied monthly for continued benefits. Many report 'loosening' of hair texture as well as less shrinkage after the treatment but this is likely due to the added weight of the product as well as the increased moisture levels in the hair. For this reason, the caramel treatment is excellent for helping to straightening the natural hair as it takes less heat to get smoother results as well as better moisture retention.

No doubt the product is excellent but due to its perishable nature (no preservatives are used), the price tag for monthly treatments can become quite unappealing. Most of the ingredients in the product can be found in many average kitchens so making your own caramel treatment seems a more attractive approach for those who wish to use it on a regular basis.

By understanding the purpose of each ingredient, you can adjust the recipe every time you make it depending on your hair's needs.

Honey - An excellent humectant good for moisture
Olive Oil - For lubrication and helps with moisture retention
Bananas - Good for moisture and some protein benefits as well
Molasses (Treacle) - Another excellent humectant with some protein benefits
Water - This is the best natural moisturizer and is used to thin the mixture
Apple Cider Vinegar - For the shine it imparts to the hair
Cornstarch - For thickening purposes
Wheat germ oil - For added strength and lubrication

Here outlined is a simple recipe based on the ingredients above:

Honey - 6 tablespoons
Olive Oil - 6 tablespoons
Bananas - 2-3 overripe and very soft
Molasses (Treacle) - 3 tablespoons
Water - 4-6 tablespoons
Apple Cider Vinegar - 1 tablespoon
Cornstarch - 1-2 tablespoons depending on how thick you want the mixture to be
Wheat germ oil - 1 teaspoon - This can be substituted for any other natural oil of your choice

o Place all the ingredients except for the water into a blender and process until smooth. You may need to add the water bit by bit if it looks too dry.
o To ensure that there are no bits of banana in the mixture, sieve it through a fine sieve.
o Pour the mixture into a saucepan and put it on a medium heat while stirring constantly. You don't want to 'cook' the mixture but you want the cornstarch to cause it to thicken and this will take just moments. You may need to add more water to thin it down if it gets too thick or add a bit more cornstarch if it is still too runny. You want to end up with a caramel coloured mixture that is the consistency of a thick batter. If the mixture is too thin it will start dripping from your hair as soon as you apply it.
o Decant the mixture into a container, depending on the length of your hair it will likely be enough for two applications.

To apply, divide the hair into 3-4 sections and clip. Starting with 1 section, part the hair and apply on the roots generously rubbing in with your fingers. Once applied on the roots of the section, apply the mixture all the way to the ends. Complete all sections in this manner and once done, cover the hair with a plastic cap. Let the mixture sit in your hair for 1-2 hours or overnight for really dry hair.

Wash hair with a sulfate free shampoo, deep condition and style as usual. You can freeze the remainder until you are ready to use it. The treatment is suitable for both natural and relaxed hair.

For more black hair care articles please visit http://www.BlackHairInformation.com


The Caramel Treatment - A Natural Hair Softener

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Wednesday, November 2, 2011

Should You Sell a Shampoo With Sodium Laureth Sulfate?

!±8± Should You Sell a Shampoo With Sodium Laureth Sulfate?

You can't stop it. Sodium Laureth Sulfate has been blackballed by the hair care community. Behind the scenes of the hair care market you have ingredient manufacturers all competing to be the most sulfate free; the most organic; the most green; the most anything that is going to keep them ahead of the competition.

Let me give a little insight into the hair care business via two different types of clients. Pure Wholesale makes hair care and skin care products for private label customers (other businesses that will place their logo on our products - a very common practice as not everyone is going to be a manufacturer of personal care products). The other client we work with is the end consumer. The conversations with these two clients are usually very different when considering their core basic needs.

The private label client (who owns the salon or retail web site) is continually wanting all products to be more natural. We applaud this, of course. Because of the deep beliefs of many of these clients, the personal care market will get more organic and safer as time goes along. We know this because the marketing will bear this out. End consumers will be asking for more natural products because of the marketing and further awareness. All this is a good thing.

The end consumer, however, usually has a problem that needs to be solved - now. Herein lies the difference between the two clients. Our experience tells us that the consumer will forego issues such as natural, organic and green and focus instead on whether or not the product in question can actually help them with the problem that is before them. How does this pertain to Sodium Laureth Sulfate (SLES)? First, the witch hunt has been on for SLES for awhile - from extreme irritant to cancer causing - it has been vilified on the internet. So should you use it in a shampoo system? We think yes....and no.

Sulfate-Free Shampoos will (one day) dominate the conscience of the market and you should have them for your clients. But remember that the sulfates are popular for a couple of reasons. The first is that they are cost effective. Depending on your market, you may or may not be able to have a price point that will support the higher cost of a completely sulfate-free product line. The second is that they work well. They are extremely effective cleansers. They are also harsh if they are used in a very high percentage. This is why you'll see "secondary surfactacts" like Cocamidopropyl Betaine and Lactylates, etc. There are many types of secondary surfactants to choose from. They help to reduce the harshness of the primary surfactant that are the sulfates. We have seen systems where there is actually a higher percentage of secondary surfactants than there are sulfates. These systems are pretty mild yet they still retain the effective cleansing ability of the Sulfate. It's a judgement call, but it is one you should pay close attention to when choosing your shampoo product line.

Shampoos with sulfates are effective when hair really needs cleaning. Think of the amount of hair care products that people use everyday. Build-up demands a stronger cleanser. Other criterion to consider would be the thickness of a clients hair, how oily the scalp/hair is, how often they wash their hair, what environment they live in. Taking these things into consideration will help you help your clients in choosing the correct shampoo for the moment.


Should You Sell a Shampoo With Sodium Laureth Sulfate?

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